Margaritaville Resort Begins to Rise Above Street Level at 560 Seventh Avenue, in Times Square
The first floor slabs for a new Margaritavile Resort at 560 Seventh Avenue are beginning to rise above the crowded tourist-congested streets and sidewalks of Times Square. The 29-story building will sit at the intersection of Seventh Avenue and West 40th Street. Coming to the property will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services. The cost to build is expected to be around $300 million.